NEW INDEPENDENT VOTERS OF AMERICA TV SPOT
ENCOURAGES VOTER PARTICIPATION

Oct. 29, 2004 (Minneapolis, MN) Independent Voters of America today premiered a new television advertisement entitled, “They Can’t Vote. You Can.” Intended to motivate every registered voter to vote in the upcoming election, it captures viewers’ attention by reminding them that lives have been lost protecting Americans’ right to vote.

“In an election this close, every advertisement, every speech, every event can make a difference,” said Bill Hillsman, a founding member of Independent Voters of America and Chief Executive Officer and Chief Creative Officer of North Woods Advertising. “Independent Voters of America hopes to inspire all citizens to exercise their right to vote and express their voice. Our new ad reminds Americans that voting is the most basic duty of informed citizens, and that many of our sons and daughters, brothers and sisters, and fathers and mothers have died to protect that right.”

Written by screenwriter Scott Burns, directed by Mike Palmieri, edited by Dan Swietlik at Cut & Run, with music by Philip Glass and produced by Dan Adler, A Band Apart Productions, and North Woods Advertising, the ad is targeted to independent and undecided voters in battleground states such as Florida, Ohio, Pennsylvania and New Mexico, as well as the key upper Midwest swing states of Wisconsin, Iowa and Minnesota. It will run throughout the final weekend of the campaign season.

The television spot can be viewed at www.independentvotersofamerica.com.

About Independent Voters of America
Independent Voters of America is a nonprofit organization dedicated to expanding voter choice and citizen participation in the electoral process. Formed by a group of experienced and independent political thinkers, Independent Voters of America is an open think tank and forum for independent voters across the United States. Perennially disappointed with the two party dominance of our nation's political system, Independent Voters of America works to motivate and educate voters, to expand choices at all levels, and to increase participation in our political system.

Contact:
Bill Hillsman

North Woods Advertising
Phone: 612-340-9999

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